In the 14th century the Quiche Maya were under the control of legendary King K'ucumatz(Feathered Serpent). He ruled from 1375 to 1425. He waged a series of wars for the control of the central highlands of Guatemala. His son Qik'ab extended the kingdom even further. About the time the Spanish appeared, the Quiche controlled all of what is now called El Salvador, the Guatemalan highlands, and most of Chiapas. They used marriage as a way to consolidate their hold on the region.